These are probably the basic prerequisites for turning a new idea into reality. This is definitely true in maritime natural cosmetics, that is for our undertaking and our Oceanwell. So, here is our story:
At the very beginning, of course, oceanographers were fascinated by the sea, that's clear. Using it without without harming it quickly became the next task. And starting point for the founding of CRM - Coastal Research & Management in 1994, which develops solutions for sustainable coastal management up to this day. As a researcher you could actually be satisfied with this. But we do not. We wanted to (and want to) be sure that our scientific results and the methods we develop are used reasonably - sustainably, ecologically and socially acceptable.
So we founded "O'well - Ocean Wellness GmbH", which then evolved to oceanBASIS GmbH, which today is the manufacturer of Oceanwell.
In 1998, the focus was on the cultivation of Laminaria saccharina, a native marine macroalga. We knew that their ingredients have enormous potential for health, including: minerals, trace elements, special amino acids, algae sugar (which is why it is also called sugar kelp) and polyphenols. Laminaria needs it for wound protection and not to dry out, because algae are much more directly exposed to harmful influences than living creatures in the air. Aggressive compounds are neutralized by polyphenols and the plant can regenerate faster. The same function is carried out by polyphenols on the skin - they reduce the oxidative stress caused by environmental toxins and solar radiation, protect the DNA and RNA from damage caused by radicals and therefore have an anti-inflammatory effect. Wow! And how do you get that into a jar? By first thinking about the cultivation.
(You can find more about the active ingredients of Oceanwell here)
Laminaria algae farming was the idea. In a study for the German Environmental Foundation (DBU), we were able to demonstrate that it increases biodiversity, removes carbon dioxide from the atmosphere and thus counteracts global warming. In addition, the self-cleaning power of the sea is promoted because it converts its excess nutrients and in turn supplies the sea with oxygen. This form of marine use takes only what was previously planted with no impact to natural populations. What makes our algae farming fundamentally different from the scavenging of natural resources, which destroys important habitats worldwide. An approach that was worth a research award to the magazine "mare". We realised the idea in 2000 with our first algae farm in the Kiel Fjord. In 2002 it was enlarged to 4000 square meters and we celebrated the first big harvest. Done? Nearly.
The technology, the products, the logistics and the turtle babies remained.